Social Media Communications for PRIA India

By Sanjukta Basu

Everybody knows that startups go through a bit of hiccups in their early days. Samyukta Media (SM) was no exception. Born in 2010 out of my personal passion and conviction to take social media to the bottom of the social pyramid, SM went through its fair share of hiccups and financial instability. I believe I had launched SM before its time, because back in 2010 NGOs were still unsure about the use of social media and unwilling to pay for SM’s services. Times have drastically changed in just five years and have brought good news for us.

World, we are back with a bang. Before I share what we are doing presently, here’s a quick recap.

PRIA IndiaIn the recent past, while SM took a back seat, to pay the bills I did some professional wedding photography and then took up a full time job at Participatory Research In India (PRIA) to manage their Communications. Founded in 1982, PRIA is a Delhi based non profit organization working in the area of participatory governance, grass-root democracy, citizen’s participation, democratization of knowledge, capacity building, gender rights etc over the past three decades. The organization has a staff strength of about 50, 4-5 state offices and several international partnerships.

I share it with pride and honour that my involvement with PRIA had a significant impact on the organization’s social media presence which was almost non-existent prior to March 2014. Holding the position of the Senior Program Officer – Communications, with support from my team and seniors, from April, 2014 to June, 2015 I managed to grow PRIA’s Facebook reach and engagement by almost 400%; Created new presence on SlideShare giving a massive outreach to PRIA’s 30 years of knowledge resources; Launched PRIA’s Twitter and within months the follower count far exceeded the following count; Forged several strategic partnerships with leading online media like IamINDNA, DNA etc ensuring larger outreach to PRIA’s content; helped PRIA win the Google’s Ad Grant for Non-profits and more. Any time soon, PRIA would launch their new website in the development of which I had a significant contribution.

14 months of efforts ensured that PRIA’s social media ball had been set in motion and started to roll. All it now needed a dedicated internal team to pursue the communication according to the strategies developed in these months. It was therefore time for me to move on and come back to Samyukta Media.

We are presently providing Social Media Communications to a reputed non-profit organization based in Delhi and providing photography and content services for a Coffee Table Book to be launched at the organization’s 25 years celebration. We’d reveal names once project is completed.

A small powerpoint presentation on PRIA’s social media communications growth in the last one year.

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About Sanjukta

TED Fellow Sanjukta Basu is a Feminist Writer, Photographer and Gender Trainer. She writes for Huffington Post India, Firstpost among others. Also a public speaker she has spoken at TEDx conferences, universities, colleges, and NGOs.

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