Social media for the alcohol brands

According ASSOCHAM reports some 6,700 million litres of alcoholic spirits were sold last year, making India the third largest alcohol consumer in the world. The figure expected to cross 19,500 million litres by 2015. Another report by research agency Datamonitor estimates that liquor sales in India will rise from $21.7 billion in 2009 to $39 billion by 2014.

Such a growing marketing for alcohol and the alcohol brands can’t do mainstream media promotion and advertisement. So where are they going?

To the Social Media chatter of course!

Read more on this here


About Sanjukta Basu

TED Fellow Sanjukta Basu is a Feminist Writer, Photographer, Political Analyst and Gender Trainer. Her columns appear on Daily O, Huffington Post India, Firstpost among others. Also a public speaker she has spoken at TEDx conferences, universities, colleges, and NGOs.

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