Quoted by The Sunday Guardian in a story on Sponsored Tweets

Our Founder Director Sanjukta Basu was quoted by The Sunday Guardian on a story on sponsored Tweets on Twitter. To quote Sanjukta’s views on the subject

Social media consultant, Sanjukta Basu agrees and adds, “A lot of followers may be disappointed, but for someone who has say, 50,000 followers, a mere 500 unfollowing them will not make a big difference to their Twitter profiles.” She thinks that this phenomenon is not very different from advertisements on other media. “We have celebs endorsing products on all types of media, from TV commercials to print ads. Then why not on Twitter?” She says, “While such Twitter endorsements may garner a large number of followers, whether or not it ultimately translates into business for these brands, remains to be seen.”


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