Press Release dt 6th Sep 2011
Samyukta Media helps India’s premium Law journal ‘Labour Law Reporter’ open up its knowledge pool by entering the world of Social Media.
Samyukta Media today announced the official launch of one of India’s premium law journals, the Labour Law Reporter’s (LLR’s) Social Media Marketing & Communications portfolio, consisting of a wordpress blog, a Facebook page and LinkedIn Profile.
Founded in the year 1969 LLR is one of the most respected and referred law journal in India which is frequently and authoritatively quoted by the Supreme Court, High Courts, Tribunals and Labour Courts of India.
India’s social media use has seen a phenomenal growth in recent times. While about 8% of the country’s population is on internet; about 60% of this population is using social media. It is the 3rd largest country in the world on Facebook with over 35 million Indian Facebook users.
Keeping in tune with this emerging trend LLR decided to open up its knowledge pool for the growing Indian audience on social media. Since its inception LLR have been a ‘subscription only’ journal, but a part of it is now available on the various social networking platforms for free. Netizens can follow LLR on these platforms to have access to news, articles, commentaries related to the latest in the field of labour and industrial law and Human Resource Management.
LLR’s social media communications strategy is designed, implemented and managed by Samyukta Media, a social enterprise dedicated to the cause of extending the use of social and digital media and communications amongst the commercial / non commercial entities in the unlikely sectors.
When business brands from the knowledge / publication industry enter the world of social media it becomes a step not only towards their increased brand value and business opportunities but also an initiative towards creating valuable web content, such as in this case, on Indian labour laws in simple language for common people’s benefit. “To take social media as a powerful tool of communications to the publication industry was one of our main targets since the time we started and today we are glad that Labour Law Reporter is one of our clients. As far as our knowledge goes, this is India’s second law journal to have a social media presence, and of course the first labour law journal to do so,” said Papiya Mallik, Head of Business Development, Samyukta Media.
The target audience for LLR’s social media communications as envisaged by Samyukta Media team is the fresh workforce across the country which is interested in learning about the Labour and Human Resource laws and rights and duties of both parties in an employer-employee relationship. “Topics like Provident Fund, ESI, maternity & paternity benefits, definition of salary – these are topics that are most important for us and we are often grappling with the legal terminology to understand them. Through the social media presence, it is intended to make knowledge on these topics easily accessible and in simple language,” said, Sanjukta Basu, Founder and Head of Strategies at Samyukta Media while explaining LLR’s social media communication strategy.
“We are trying to motivate people to follow LLR on all platforms, instead of just one, so we have decided to share interesting and fun trivia from the journal’s ‘Unbelievable but True’ section on Facebook, while the blog will consist of researched articles and expert opinions on the current Labour and Human Resource scenario. Further on the Linked In profile we would be sharing the headings of the latest Supreme Court, High Courts and Tribunal judgments although the full text of these judgment are still available only to subscribers,” added Prashant Das, Head of Operations Samyukta Media.
This announcement comes at a special time when Samyukta Media completes a successful year providing social and digital media communications services. “It is their mission to continue to extend its services at affordable prices to more and more entities in the unlikely sectors even as the company gains recognition in the mainstream commercial sector as a reliable and high performance based service provider.
 Commercial / Non commercial organizations and entities which are not likely to use social media due to various road blocks or pre conceived notions and myths, such as NGOs, rural entrepreneurs, small and medium industries, solo enterprises, academicians, senior citizens, home makers, differently able people etc.