I always thought that to some extent the use of social media is more apt for organizations and entities whose work don’t have enough visibility in the mainstream media. By that means I never thought even an entity like NASA would be on social media. I was wrong and rightly so. As reported,
NASA has ramped up its use of social networks to underscore its latest activities in space, including the final launch of the Space Shuttle Discovery.
A new partnership with Foursquare, tweets from Space Shuttle Discovery and a tweetup to celebrate the shuttle’s scheduled launch next week are all ways in which the space agency is fostering engagement with the public about the space program.
Because of the nature of its work and the public’s interest in it, NASA more than any other federal agency has leveraged social media to engage with the public. An online catalog of NASA social-networking activity and a Flickr page celebrating its history are just two of the new ways the agency has begun interacting with the public in the last several months.
More reasons for us at Samyukta Media to stick around and keep our efforts to convince the Indian non-profit sector that they need to engage with social media and more importantly that they need to invest on it.