What about the F and T

These days, there are two most common features available on every website, belonging to whichever oragnisation or business or individual, and whichever country or community and so on. Not only on website, these two features are these days seen everywhere on the road, on some poster at the coffee shop or a big hoarding on the bus stop. A cell phone company too will sell you these two features.  Could you guess what are these two features? See below



It has now become customary to have a Facebook and a Twitter account for everything and to put these two logos on all your social communications, from website to press ads. So far this is great.

But most people don’t realize that these are merely the social media tools and the tools don’t shape our conversations. It is not enough to have the right media tools, what is important is what we say or what we don’t say or how we say using these tools.

Nowadays there are Socail media cellphones. Telecom services offer free facebook service on cell phones. It might not be too far when we will be able to tweet and facebook from our TVs.

One can imagine how rapidly the usage of social media is increasing. But this also means that there is a lot of clutter and noise and it is increasingly becoming a challenge to make your communications reach the right group at the right time.

Here are some quick points:

  • Everybody don’t have to be everywhere – there are hundreds of thousands of social media platforms, one should chose a platform best suited for one’s business or cause
  • Chasing numbers is foolish – It doesn’t matter how many followers you have on Twitter or how many fans on Facebook. What is important is how many of them are genuinely interested in your cause.
  • Don’t ignore anybody on Socail media – Establish personal connection with everybody. Reply to all your tweets, comments.
  • Listen as much as you talk – no body wants to get bombarded with too many tweets or updates of emails. While you have to push your content, you should be as much attentive about other’s content.

Here’s a slideshow to give you some more ideas on effective communication strategies

About Sanjukta

TED Fellow Sanjukta Basu is a Feminist Writer, Photographer and Gender Trainer. She writes for Huffington Post India, Firstpost among others. Also a public speaker she has spoken at TEDx conferences, universities, colleges, and NGOs.

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