A simple question – The seed

There is a nagging thought.

Our mission is to bring media revolution as we know it today to every door step. Bridge digital divide. Bring internet to the rural areas. Build community media channels. Bring the work, lives, missions and milestones of the non-profit organizations, individuals and rural entrepreneurs, into the mainstream by using Web2.0 technologies. Introduce them to online media, create their online content, set the ball in motion, train the core staff to take up these tools and use it for all their causes. Bring non-profit grassroots organizations working in marginalized areas and on non-mainstream issues, into the mainstream.

Big goals – Reach out, Converge, Integrate

We all know Swami Agnivesh, a great leader and social worker. This is Swami Agnivesh’s website

Vikalp is an organization in Gujarat that is working relentlessly for many years in the field of gender and sexuality. This is their website

They deserve a much more dynamic space on the world wide web. Those are just two random instances amidst at least half a million.

We know what they need, a series of capacity building workshops to train their staff on how to take up the freely available social media tools and create a considerable web presence, reach out to a volunteer base, spread their cause and much more. But who will provide the fund to organize this? Even if we set out to do this purely as an act of  philanthropy how many organisations or individuals will we be able to reach? How will this be a sustainable project? And how can a service run entirely on philanthropy?

We need to work out a model for this, a model that will be self governed, self funded, self sustainable…

What’s that model?

About Sanjukta

TED Fellow Sanjukta Basu is a Feminist Writer, Photographer and Gender Trainer. She writes for Huffington Post India, Firstpost among others. Also a public speaker she has spoken at TEDx conferences, universities, colleges, and NGOs.

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